The project sponsor is the senior leader accountable for the project’s success. The sponsor usually has financial responsibility for the project. He is placed high enough in the organization to be able to resolve inter-department disputes. He should represent the recipients of the project’s results. For example, if the project will result in a tool to be used by the sales team, the sponsor should lead that sales department.
The sponsor creates the environment in which the project can be successful. She protects the project from priority shifts. She allocates appropriate time to the project team so they can complete the work quickly. She serves as the project’s champion.
The sponsor doesn’t manage the project nor does he do the project work. Instead, he makes it possible for the project to succeed.
For more information about the Smart Sponsors workshop, click here.