Smart Sponsors

Are You a Smart Sponsor?

Are you a Project Sponsor? Yes, if you launch projects and are accountable for their success.

Some clues that you might not be a Smart Sponsor:

  • You wonder why your department’s projects don’t finish on time … or ever … even though everyone is working hard
  • You suspect your department has too many projects
  • You’ve noticed that most meetings are spent getting everyone on the same page instead of focusing on the work
Smart Sponsors

Who is the Project Sponsor?

The project sponsor is the senior leader accountable for the project’s success. The sponsor usually has financial responsibility for the project. He is placed high enough in the organization to be able to resolve inter-department disputes. He should represent the recipients of the project’s results. For example, if the project will result in a tool to be used by the sales team, the sponsor should lead that sales department.

The sponsor creates the environment in which the project can be successful. She protects the project from priority shifts. She allocates appropriate time to the project team so they can complete the work quickly. She serves as the project’s champion.

The sponsor doesn’t manage the project nor does he do the project work. Instead, he makes it possible for the project to succeed.

For more information about the Smart Sponsors workshop, click here.