How much will it cost?

💲 How much will this cost? Your great idea runs up against this hurdle right away.

Your instinct tells you it’s a great project.

How do you answer this question?

Turn the question around.

💥 If the project is successful, what is that worth?

Early on, it’s impossible to know what a project will cost, especially when we’re doing one of those projects that have a bunch of unknowns, such as:

🦄 New Customers
🎁 New Product Development
🎰 New Business
🚀 New Process

When we know what it’s worth to have the result, then we also know the absolute maximum — we can’t let it cost more than it’s worth!

📧 If you want to create a workplace where great projects fuel great results, email me at and we’ll set up a Discovery Call to talk about how we can work together.

I first heard this “what is it worth to us” question from the brilliant Johanna Rothman.